Top Down Games Performance in the UK: Q1 2025

In the first quarter of 2025, the performance of top-down games in the United Kingdom showed varied trends across the top five applications. Data provided by Sensor Tower reveals key insights into downloads, revenue, and active user metrics for these popular games.

MONOPOLY GO! from Scopely, Inc. experienced a dynamic quarter with weekly revenue peaking at approximately $1.7M in early January, followed by fluctuations that ended with about $1.6M by the end of March. Downloads started strong at 51K in the first week but gradually declined to around 26K. Active users saw a peak of 820K mid-quarter, decreasing steadily to about 600K.

Whiteout Survival by Century Games Pte. Ltd. had a varied revenue pattern, starting at $826K and closing the quarter at $682K. Downloads decreased from 90K to 33K over the period. Active user numbers were relatively stable, beginning at 275K and ending at approximately 262K.

Pokémon TCG Pocket from The Pokémon Company showed significant revenue fluctuation, with a notable peak at $1.1M in late January before settling at $625K. Downloads varied between 47K and 21K, while active users remained robust, ranging from 732K to 625K.

Travel Town - Merge Adventure by Moon Active maintained a fairly stable revenue stream, starting at $362K and concluding at $276K. Downloads saw a gradual decline from 29K to 20K. However, the active user base grew from 108K to 136K, showing an increase in engagement.

Finally, Bingo Blitz™ - BINGO Games from Playtika Santa Monica, LLC, experienced steady revenue, averaging around $260K in the latter half of the quarter. Downloads decreased from 7K to around 4K, but active users rose from 24K to nearly 29K by the end of March.

These trends highlight the varied dynamics in the top-down gaming sector in the UK, with each app showing unique performance characteristics. For more detailed insights, visit Sensor Tower's platform.